Fresh, hygienically graded, sorted and packed vegetables fetch a better market price that can be viable business opportunity for progressive investors. With the passage of time, the demand for such high-value packaged vegetables is likely to increase both in local Pakistani markets specially in major urban areas and also in export markets. Fresh vegetables are traded in a large quantity in global markets. Analysis reveals that the total world exports of Vegetables (HS 07) were around 69.6 billion dollars in 2016, while excluding the two categories of dried vegetables (HS 0712 , and HS 0713 ), the total exports (of fresh or chilled vegetables) were around 52.7 Bn Dollars in 2016 as compared with around 37.2 Bn of the same in 2007. In 2016, Pakistan exported around 172 Mn. Dollar worth of fresh vegetables. These exports can be increased if proper processing facilities such as Pack house are created.
Local production(Punjab): Punjab is hub of vegetables production.
Existing Local + Export Demand: Owing to urbanization and also global increase in incomes, the demand for hygienically packed and sorted vegetables are increasing locally as well as in international markets
Potential for future demand: Customers in the developed economies are now more conscious of their food and nutrition. Vegetables and fruits are being demanded on a larger scale owing to their micronutrients contents and fibres.
The size of world export markets in case of vegetables has shown an increasing trend over the years. The world trade of edible vegetables, roots and tubers is reported under the HS Code 07 which also includes dried vegetables. Data analysis reveals that the total world exports of Vegetables (HS 07) were around 69.6 billion dollars in 2016, while excluding the two categories of dried vegetables (HS 0712 ) , and HS 0713), the total exports (of fresh or chilled vegetables) were around 52.7 Bn Dollars in 2016 as compared with around 37.2 Bn of the same in 2007. Furthermore, as compared with exports in 2007, the export value in 2016 has shown around 50% increase over the 10 years period i.e. from Now specifically, in case of the vegetable products selected for this feasibility – the world export market statistics represent an encouraging picture which is given in the following figure; As it can be seen, there is an upward trend in the export of value of products, however some products have experienced relatively sharper increase in exports than others. Data analysis reveals that Cabbages and Carrots and Turnips have experienced 81% and 62% increase over the period of ten years starting from 2007, while Fresh Onions (and Shallots), and Eggplant showed 37% and 28% increase in value. Fresh potatoes experienced only a modest increase of 18%, yet in terms of monetary numbers it amounts to US$556 Mn. over the period of ten years.